Ecotourism is of special interest to many travelers because of its relationship with conservation, sustainability, and biological diversity. As a developmental tool, ecotourism can advance two basic goals:
Conserve biological and cultural diversity, by strengthening protected area management systems (public or private) and increasing the value of sound ecosystems.
Promote the sustainable use of biodiversity by generating income, jobs and business opportunities in ecotourism and related business networks. The purpose of ecotourism is to allow tourism to develop in a way that is fair an equitable for host communities. Ecotourism is economically viable in the long-term, and it avoids damage to tourist attractions and the physical environment.
Successful travel companies offer quality service, new and exciting destinations, frequent traveler discounts, etc. to secure the loyalty of the clients they serve. But now customers are demanding more. 58.5 million Americans say they would pay more to use a travel company that strives to protect and preserve the environment. The majority (61%) of those who would pay more to use such companies would pay 5-10% more. Responsible travelers are attracted to travel companies that employ sustainable business practices, and this target market represents a huge profit arena.
Alltournative is pioneer in ecotourism in the State of Quintana Roo, Mexico. Since 1999 Alltournative has developed sustainable development eco-tourist projects that have benefited the economic, social and cultural development of various Maya communities.
